Tag: Aurora Cannabis Inc


Low Pricing Is Key in the Lure to Legal Markets


Low-priced cannabis products will be key to converting consumers from the illicit market to the legal market, but once that’s done they’ll be willing to spend more on pricier items like vape pens and edibles, according to Aurora Cannabis Inc.’s new chief commercial officer. Cannabis is “unlike tobacco or alcohol because of the presence of this massive black market,” said Miguel Martin, who joined Aurora with its acquisition of U.S. CBD company Reliva LLC in…


Canadians No Longer Stockpiling Cannabis Amid Coronavirus Pandemic, Executives Say


Canadians have slowed their buying frenzy when purchasing pot amid the pandemic, said cannabis company executives. Aurora Cannabis Inc. noticed the COVID-19 boom in cannabis sales dissipating, said Michael Singer, interim chief executive. “There was a kind of pantry-loading in late March, when there was a concern that maybe the supply chain would be closing down and whether cannabis as an industry would be deemed essential,” he said. – Read the entire article at Global…